Day 3: Getting There

I continue dividing up the newspapers at the beginning of each morning. Caroline has taken some time in the morning to sit down properly with me and look over the Press Releases I have come up with. She likes them and tells me I have done a good job. I was worried that too much of the information had either come straight from her sample or the title information sheets but she seems to have thought that it was ok. (I made sure I couldn’t be done for plagiarism.)

The next thing that Caroline showed me was a program called Mediadisk, which is a database containing very in depth media information. From regional Scottish newspapers, to local radio programs, freelance journalist and broadsheet editors. This program is used to compile a mailing list and can be adapted depending on the book in question. It is therefore relatively simple to get into niche interests, as well as mainstream consumer ones. The program is impressive and I began making a mailing list for the press releases I made of the Fodor’s guides.

The normal amount of mail outs were done throughout the day, as well as odd favours for Sara like sending individual proof copies to specific individuals. I ended the day helping the editorial department out again. This time I was looking at three of the major picture libraries to find black and white illustrations for a book pitch that the illustrated book department is doing for Marks & Spencers. It was short term but unfortunately there wasn’t much out there. I can’t remember the actual names of the libraries but will try to find out for future reference.