Friday, March 31, 2006

Day 2: Same Thing

Day 2:

I have been told that every morning I have to ‘do the papers’. This involves taking the bundle that gets delivered every morning (Telegraph, Times, Guardian, Daily Express, Mirror, Mirror and the Independent) and dividing it between the publicity department. As two copies of all papers are delivered, one of each has to go to the editor Joy. I enjoy doing this, as it gives me a chance to look over the headlines and how differently they are portrayed by the different papers. Some famous publisher once said that he could find at least one story worthy of being turned into a book by scrutinizing over the papers on a daily basis. Not sure about that but there are many reasons why one should be doing it I guess.

After that I was given the assignment of writing some press releases for upcoming travel guides from Fodor’s. They are up-market and very American, but the hope is that after they have been repacked and re-branded for greater commercial viability they should be a success. I had an example to help me from Caroline and I used the system to access ‘title information sheets’ to get specific product descriptions. This was slightly intimidating but also very fun, as it was an assignment that involved responsibility.

Other than that I did some general mail outs, which have to be done pretty much every day, at least now when summer is just around the corner and a lot of books tend to get published. I also did a bit of work for the editorial department, which was linking pictures with texts. It was tedious but necessary. A lot of big publishing depends on a lot of small details.

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